Every major product has a slogan attached. In this Web 2.0 age it’s the internet that gets that right and like so many memes, grammar is of no importance.
Litecoin’s frequently seen catchphrases are “To the Moon” and “Arise Chikun”. If its not clear what these mean then put down the VCR remote and listen quick, quite simply it means “I reckon the price is/will go up”.
The one thing to remember is that while LTC may have a certain dollar value right now, you only realise the gains once you convert back to a fiat or purchase something.